Real Pet Food Company launches FreshLabs

Real Pet Food Company (RPF) has unveiled FreshLabs, a landmark research and development initiative positioned as the Asia-Pacific’s first programme dedicated solely to fresher pet nutrition. Backed by a AUD$ 500 mio (US$ 324 mio) investment over the next decade, FreshLabs is designed to drive change in the science, education and innovation underpinning modern pet diets, reinforcing RPF’s role as a pioneer of the fresh dog food category, according to a press release.